Dear Sirs or Madams:
A couple of weeks ago, the Boston Bruins won their first Stanley Cup in 39 years. More than a million fans packed
Imagine if everyone bought a DVD set.
the streets of Boston to celebrate, and many more longtime fans from all over New England, the Canadian Maritimes, North America and around the world, reveled in the victory. Reports are that Stanley Cup champion gear flew off the shelves, with stores barely able to keep up with demand.
But this fan wants more. And this fan believes that many of her fellow Bruins fans want the same thing: A boxed DVD set.
I don’t want a highlights DVD. The one you’re selling appears nice, and I’ll undoubtedly purchase it. But what I want is a boxed set, like the ones sold by MLB for their World Series winners. As a Red Sox fan, I own the 2004 and 2007 sets, which include not just the World Series games, but the ALCS wins as well (alas, not the ALDS. Tsk.)
This is where the NHL can do MLB one better. Give Bruins fans a DVD set with all 16 victories. And make them complete games, start to finish. None of this editing the games down to two hours, as you’re doing on the NHL Network. I want every moment, start to finish. I want every glorious second of the victories over hated rival Montreal. Every glorious second of the revenge match (sweep! sweep!) against Philadelphia. Every glorious second of their grind-it-out wins against Tampa Bay, up to and including Tim Thomas embracing a tearful Marty St. Louis.
I don’t want just the final against Vancouver. That’d be like receiving nothing but steak in a four-star restaurant. I want the fine wine, the garlic-mashed potatoes, the fresh asparagus.
And for the homemade chocolate cake, I want a bonus DVD of the celebrations, from Zdeno Chara hoisting the Cup to the parade.
You’re on the right track with the Blackhawks DVD set from last season. But five games isn’t enough. Not remotely enough.
I want 16 games. I don’t care whose feed you use, though if you’re asking, the enthusiasm of Doc Emerick or Jack Edwards would be preferable to Bob Cole’s “meh, the Bruins win in OT,” though his calls do offer comedic value. The production effort is minimal – just chop out the ads (and the between-period analysis if you wish); no other editing required. Charge $150 for the set, and have it on the shelves before Christmas. It’ll sell itself.
Please, NHL, I’m asking you nicely. If that’s not good enough, I’ll beg. I want this with the burning heat of a thousand suns, and if you consider the number of Bruins fans out there, you’ll be making a profit on this faster than you can say “fat free-agent contract.”
Photo from boston.com