Archive for the Category ◊ Business of Hockey ◊

03 Mar 2010 An Old Twist on the New Avs

Peter Mueller warms up in one of his last games as a Coyote.

Well, I can’t say I’m surprised, or saddened to see Wojtek Wolski go. I know many Avalanche fans were hoping for Ruslan Salei or John-Michael Liles to be traded, and if Wolski had to go, they wanted a veteran in return.

I, for one, am happy to see the less-than-physical player leave our ranks. Rumors were that Wolski didn’t see eye-to-eye with the Avs management, and that he was on his way out. I take that to mean, they asked him to put his big body in front of the net and he didn’t want to take the beating.

Most Avs fans don’t watch a whole lot of other hockey, except what’s force-fed to them on the networks. That means, they don’t know a whole lot about the Phoenix Coyotes and Peter Mueller. I’m sure Goddess Amy will weigh in on this, since she saw him during his Junior days in Everett when he played for the Silvertips, but I really think this guy is going to be great. The Avs needed another center, and why not grab a young guy with tons of talent, a good work ethic and is easy on the eyes? ;-)

Getting rid of Liles would have been ideal. However, no one was going to pick up his inflated salary. The general public may not have been watching him the past couple of years, but the scouts were and he just doesn’t fit into too many team’s plans. After all, you can only have so many Mike Greens in the league.

Salei? Yeah, he’s carrying a bit of a salary, but for those people who never watched more than a couple of Ducks or Panthers games, they don’t understand what a talented, smart and crushing player he can be.  In his first game back this season, he threw some punishing hits and got an assist, looking as if he hadn’t missed a beat, and ended up +2 in a 3-2 loss. He is most physical defenseman next to Adam Foote, and he’s a smart player and great skater to boot. Why anyone would want to deal him is beyond me. I’d get rid of Brett Clark and even my lovely Scott Hannan before I’d ditch Salei.

Teasers:  I’ve promised KHL reporting and I will deliver soon.  Also, look for more rants on what else? Colorado Avalanche fan experiences.  Suffice it to say, we will not be renewing our season tickets next year.

Photo: Peter Mueller by Goddess Sasha. Copyright 2009-2010. All Rights Reserved.

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03 Mar 2010 Exhale…
Vyacheslav Kozlov

We hope you'll smile again in the ATL, Slava.

Wow.

I never imagined the Atlanta Thrashers wouldn’t be able to offload Slava Kozlov. I am amazed to be sitting here writing that he’s still a Thrasher after all that. Will he play? Will he be waived? That’s what I imagine is going to happen: It’s waiver watch from now on. They can still waive after the deadline, no? (Apologies, I am no expert in this area.)

I am hopeful, ever so hopeful that Slava can get back in the good graces of John Anderson (loathsome man!) and be back on the ice playing like we know he can. I’d hate to see him buried in the AHL.

And could they lose him on re-entry after the trade deadline?  (Or in essence — in a roundabout way — grant his request out of Atlanta by waiving him and, if nobody claims him, subject him to re-entry waivers and pay half the freight of his salary.)   I don’t know the rules on this, unfortunately.  Feel free to comment and set me straight.

The unselfish part of me is sad for Kozlov. I know he wanted out and hoped to be traded.  And a teeny-tiny part of me wishes he’d gotten his wish.

The selfish part of me really wants him to get that one chance and totally play himself back onto the team and prove J.A. wrong because you know what?  J.A. is wrong unless Slava has suddenly become a head case or belligerent. (Maybe he has? Kozlov’s Fall Out With the Thrash. In which case, maybe they are both wrong?)

Nevertheless…

Anything to do with Kozlov is written from my heart, not my head. I love him as a player.  I’ve loved him since NHL hockey appeared on my radar screen back when he was first starting out with the Red Wings;  and I will love him no matter where he goes. Maybe it’s a Goddess kind of thing to say, but I just want this particular person to be happy. I think he’s, as the colloquial saying goes, “good people.”  But you know, I know a man who once told me he cried his eyes out when Wendel Clark was traded from the Maple Leafs, so it’s a God AND Goddess way to feel.  That is, everyone — man, woman or child — has one or two special players that they live and die with.  Slava is mine.

¡Bienvenidos (otra vez)! del Thrashers, Slava? ¡Te amo, mi amor (del hockey)!

Photo: Vyacheslav Kozlov by Goddess Kaat. Copyright 2009-2010. All Rights Reserved.

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03 Mar 2010 With Bated Breath
Vyacheslav Kozlov

Kozlov chats with our very own Goddess Sasha.

The hockey world doesn’t anxiously await his fate.  Probably about  21 other people are as desperate to know where he’ll land.  But my favorite player, one Slava Kozlov, is on the block (by his own request).  I am sad he’s going, but D-Wad actually acknowledged yesterday in the Atlanta Journal-Constitution that he was trying his best to honor his request to be traded to a contender out of respect for what Kozlov has done for the franchise.  


    “The asset value back is minimal vs. how much he’s done for this franchise. If I can find him a home, I’m happy to do it.”

    – Don Waddell, Atlanta Journal-Constitution, 03/01/2010


Hell, it could all be lip service, but I want to drink this Kool-Aid for once and believe the Thrashers value everything he’s brought to the table — and it’s been significant over the years.

Slava:  I loved you before you joined the Thrashers and, as REO Speedwagon well put it in the 1980s, “I’m gonna keep on lovin’ you.”  

Bonne chance mon amour (d’hockey)!

Photo: Vyacheslav Kozlov by Goddess Kaat. Copyright 2009-2010. All Rights Reserved.

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02 Mar 2010 Hockey Christmas? Not Hardly

“I can’t wait until it’s over,’’ said the Bruins’ Shawn Thornton. “I know fans love it. But we’re talking about lives and families.’’ — Boston Globe

Well no, Shawn. Not all hockey fans love trade deadline day. There are actually a significant number of us who feel the same way you do. That the Santa of “Hockey Christmas” is actually the Grinch, sneaking down our chimneys and stealing our beloved toys right out from under the tree.

Yes, yes, we know that all trades are made for the benefit of the team, whether it be for the long term or the short run. We also know that surgery is something done for the good of the patient, but that doesn’t mean we enjoy it.

Being a fan is an emotional investment. With many of these players, we see them get drafted, come up through the system, watch them grow as players and as people. We root them on in the bigs, celebrate their landmark accomplishments, buy their jerseys, catch their eyes from behind the glass and share a smile. We can’t — well, I can’t — look at them as “chips,” and eagerly anticipate losing them. They wear the spoked-B (or the Indian head, or the winged wheel); they are OUR GUYS.

And though their departure may make our team better, we can’t anticipate it with cheerful giddiness. We can only watch somberly, stomach churning, as the clock ticks down. We can’t wait until it’s over.

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27 Feb 2010 Bad Time to Be a Thrasher Fan

… A headline which begs the question: Was there ever a good time?

Vyacheslav Kozlov

Vyacheslav Kozlov

In light of the news that my (unabashedly) favorite Thrasher (and hockey player in general) wants out of Atlanta has me on the brink of begging to be run over by a Zamboni. Slava Kozlov has been a cornerstone of the franchise. Not in the way that Ilya was. Or Hossa was. Or Heater was. He’s just been a quiet force. A rock-solid, good leader. He’s been in a bit of a funk lately, but I can’t for the life of me figure out how he is benched in favor of some other guys who have been just as dismal and bring less to the table. Now, word is, he wants to leave Atlanta too. Aside from the personal heartbreak this brings, I think it speaks volumes about what is going on in Atlanta — none of it good. I am, frankly, rather terrified at the downward spiral the team seems to be in.

For those who don’t know, there are tons of hockey fans in Atlanta. Tons. There is also a great deal of corporate sponsorship, which other cities simply can’t offer. It’s important to have a team here, but the ownership and leadership is driving the franchise into the ground. Hockey fans in Atlanta deserve better than this.

I really feel Kozlov deserves better than this. I’d always hoped he’d retire a Thrasher and that his number would be the first retired at Philips. That he’d stay in the organization and make it better. Now he, too, wants to flee the scene.

It worries me.

Photo: Vyacheslav Kozlov by Goddess Kaat. Copyright 2009-2010. All Rights Reserved.

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08 Feb 2010 Un-break Our Heart …

Say you’ll love us again … Kovy? (Hope does spring eternal.)

Intriguing article out of NY. Of course it’s out of New York — The Post — so maybe case open AND closed. Kovy, Kovy, Kovy

I am far too attached to Ilya Kovalchuk to be even remotely objective on the subject of the trade. I’ll just sum it up by saying the Thrashers break my heart into tiny pieces every year, just when I am glueing them back together again. This time, though, it was the Thrashers and “I want to stay in Atlanta” Ilya crushing what was left of my naive hockey-loving heart into tiny irreparable shards.

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12 Jan 2010 Thrasher’s Casino Night 2010

We apologize for the sporadic posting at Hockey Goddesses. Life really did get in the way, with both Goddesses having multiple careers and time is at a premium right now.

However, we have decided to revive our blog with a report from none other than the Atlanta Thrasher’s Casino Night. The night is always a great event, for a great cause. While many teams have charity events, I must say the Thrashers always put on a night to remember.

The event was held at the Opera House on a record chilly Atlanta night, yet it took no time to warm up as the festivities began. Goddess Kaatiya had brought a game program for our friend Tatiana whom we are going to visit in Moscow next week, with the intent of getting the Russians plus a few others to sign.

As much as I wanted to stop by Toby Enstrom’s table (in fact it took a while for it to fill up) tradition dictated that we stop by Slava Kozlov’s table first. Plus, I wanted to save the best for last in Toby. Slava remembered me as the crazy woman who was learning Russian, and we actually got to exchange a couple of phrases. Last year, he let the assistant deal but was determined this year to do it himself. As always, he was incredibly kind, signed a personalized message to Tatiana and gave me a yellow chip! After chatting with an apparent Russian friend of his at the table for a few minutes, I moved on to find my goal for the year – Maxim Afinogenov.

The ever serious Slava Kozlov © 2010, Geneen Pipher and HockeyGoddesses.com. All Rights Reserved.

You have to understand, as a speed skater of many, many years, I love Max and his speed. He’s so amazing to watch, and I’ve admired him for a long time. He is an incredibly sweet, genuinely friendly man, and had a smile on his face the entire night. He truly enjoyed himself and you can tell he’s having he time of his life playing for Atlanta. When I told him we were leaving for Moscow next weekend to see some KHL games, he got excited and told me I had to go see Moscow Dynamo because “They’re my team!” He was more than happy to sign the program, and humored me by listening to me make no sense in Russian. He played until they closed his table, keeping both men and women alike entertained.

The lovely Maxim Afinogenov. © 2010, Geneen Pipher and HockeyGoddesses.com. All Rights Reserved.

Next stop was Nik Antropov. Of course, his table was fully of young females batting their eyes at him, yet he gladly wrote a personalized message to Tatiana.

We stopped to chat just a bit with John Anderson, Evander Kane and get a pic with Boris “healthy scratch” Valabik and Johan Hedberg, who seemed much more relaxed this year.

Finally, we got to Toby’s table. You have understand, Toby is my favorite Thrashers player because a) I love Swedes, b) I love Sweden, c) I’m a fellow defenseman and d) He’s so damn adorable.

Unfortunately, as last year, we got to his table very late in the game. The goddesses had consumed much vodka and the tables were close to closing. Still, he was very sweet and I told him I may be making it to Stockholm or Gothenburg to coach hockey next summer so we talked a bit about Sweden. Next year, Toby, I promise to start with your table!

Toby Enstrom and Goddess Sasha. © 2010, Geneen Pipher and HockeyGoddesses.com. All Rights Reserved.

At that point, time was running out. Ilya Kovalchuk had long closed his table and like the wonderful husband he is had gone upstairs to be with his wife whom is 7 months pregnant. They left a bit early, but I was able to snag him and get his to sign for Tatiana. I refrained from begging him to stay in Atlanta – we had already made half a dozen signs doing that exact thing for the game against the Caps the night before.

As the night came to a close, I ran into Anssi Salmela. I told him I liked his hair and he got very excited, telling me he dyed it and that it was naturally lighter. The ensuing conversation was … interesting. And we’ll leave it at that. I did get a nice picture of us though.

Goddess Sasha and Anssi Salmela. © 2010, Goddess Sasha and HockeyGoddesses.com. All Rights Reserved.

I must say, the mood wasn’t as jovial as last year. With Kovalchek’s contract still far from being signed the future of the team is tenuous. It also may very well be Slava Kozlov’s last year in the league, which is also left us feeling a bit melancholy.

Regardless, I’ll be back next year. The Avalanche don’t have a casino night (one of the few teams in the league that doesn’t) and really, the Thrasher’s event is top notch.

On a side note, I had considered handing out my business cards in case any of the guys were interested in a trainer, but I managed to only give out one and that was just to use the back to write on. It seemed like it might not be an appropriate venue to push my services.

Next week, Moscow! Yep, Goddess Sasha and Goddess Kaatiya are going to Moscow to catch some KHL games. Look for live Tweets from the games, as well as blogging.

До свидания!

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18 Jul 2009 An Open Letter to the Colorado Avalanche

Joe Sakic has retired, the Avs sat out the free agent frenzy, and they are still trading high ranked prospects for career minor leaguers.

I understand. Teams have to rebuild. The salary cap has changed the game. One would think that a team would have some foresight and get some creative marketing to keep the fans coming, or at the very least interested. No so for us Avalanche fans. Below you will find the letter I sent to the Avalanche (complaints are not welcome in the Avalanche organization and the only email on their or the Pepsi Center website is ‘webmaster@pepsicenter.com’ and it specifies that that it is for tech issues only – all other correspondence is directed to – get this – snail mail!).

Excerpt from the Colorado Avalanche
Screen shot of the Avs website’s “Contact Us” page as seen on July 18, 2009 (click the image above to see full size).

* * *

Dear Colorado Avalanche,

It is with a touch of sadness (yet more frustration) that I write this letter.  We are wishing to rescind our initial 2nd set set of season tickets, the ones that were to be located in the “Avaholic” section.  Although it is quite a deal, we feel that we can’t invest any additional money in an organization that quite frankly does very little, if anything, for its fans.  For now, we are going to hold on to our current season tickets, although at this point we are uncertain as to what we will ultimately decide as we approach the beginning of the season.

My husband and I are long time hockey fans.  We come from families whom had season tickets for the original NHL team here in Denver, the Colorado Rockies.  We have been season ticket holders for almost 10 years, and since the inception of the team, before our incomes would allow for full season tickets, we were 14 game holders, our total investment equaling thousands of dollars. We love the team and the sport, yet the attention given to fans in Colorado is one of the poorest in the league.

Several times a year we travel to other cities to see the Avs.  Each time, we’ve had an experience that far exceeds any we have had in Colorado.  From San Jose to Atlanta, L.A. to Boston, Dallas to Calgary, and may others between we have seen organizations that care about their fans.

Little things such as allowing fans to go to the lower level and sit by the glass to take pictures or cheer on the team during game warm-ups are allowed everywhere we have been – except Colorado.  In fact, one is not even allowed to go sit by the glass with lower level tickets, unless you are going to sit in your assigned section.  Practices are much the same, with no access to the glass.  Instead, fans are forced to sit in the stands, obstructed by netting.  We have been told this is a liability, yet I can name at least a dozen venues I’ve watched practice at the past two years and not a single one denied fans the chance to watch from the glass.  Even in this years rookie camp, we were not allowed to watch from downstairs by the ice.

Other examples abound.  Special events for season ticket holders and other fans are nearly non-existent.  Go to other cities and you will find charity events such as casino nights where one can interact with the players.   Even a huge market team such as the New York Rangers has such events. Yet in Colorado, there almost nothing, save for a fashion show where players are highly protected from the constituents. Game promotions are few and far between, and the quality just isn’t what it is in other cities. I would be happy to expand on the above issues to any interested party.

Pierre Lacroix has asked the fans to be patient while he rebuilds the team, yet what incentive do we have to be loyal?  Sometimes, promises of a good team just aren’t enough.   Look at a team like the Washington Capitals, whose organization even in tough times has marketed the team to the fans and made them feel like the team truly is theirs.  Various programs, promotions, and simple access to the team (something that costs nothing), has lifted the team to new heights and was well on its way even before the arrival of Alexander Ovechkin.

I have considered writing this letter many times throughout the past few years, and have finally reached the point where our concerns should be heard.  In times of such economic strife, why should anyone spend their hard earned money on a team that quite frankly, has shown they care very little about us.  And, in a city where the economy is actually much more favorable than most other cities in North America, the already pathetic attendance supports our concerns.

Thank you for your time, and we wish the team better times in the future.

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08 Jul 2009 DU Goalie in the ATL

The Thrashers signed a guy I think Goddess Sasha will approve of: Peter Mannino of her alma mater, DU. Yay!

Peter Mannino in his DU days.
Peter Mannino in his DU days.

He’s Baaack!


Jason Krog skates for the Manitoba Moose of the AHL.
The Thrash also picked up Jason Krog, he of the wild mane. He was with the Thrashers’ organization for a while and kicked butt for the Chicago Wolves. Of course, he’s been with many NHL organizations for a little while. He has so much potential — come on Krog, you can do it!

Photos: Mannino by Goddess Sasha; Krog by Goddess Kaat. Copyright 2009. All Rights Reserved.

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16 Mar 2009 Avery, Ovechkin and Other NHL Muzzlings.

Yesterday, Sean Avery scored 2 goals and received 1st star of the game.  He also had 5 hits, and a goalie interference penalty.  Clearly, the Rangers are as good for Avery as he is for them.  Has he “rehabbed?”  One can only hope not too much.  His personality is part of what makes him the player he is.  And in a sport that his struggling for US viewership, is his controversial personality really *that* bad of a thing?

But it doesn’t stop at Avery.  Last night’s Coaches Corner’s Don Cherry effused at the fact that Ovechkin has toned down his over-exuberant goal celebrations (all the while taking credit for being the one leading to it after his anti-Ovechkin-celebration Coaches Corner a couple of weeks back).   While many of us think there is an awful lot of Ovechkin Overload going on right now, to muzzle him and his celebrations is detrimental to the game.  HIs celebrations (of not just his goals, but of teammates as well) get the rest of the team excited, which in turn gets the crowd excited and creates new hockey fans that happen to see what kind of excitement hockey can bring.

Ilya Kovalchuk pointing at Sidney Crosby in the penalty box after scoring a power-play goal a couple years back was pricesless, as was Slava Kozlov chirping at Ulf Sammuelson after scoring a shootout goal against Phoenix, sending coach Wayne Gretzky into fits of rage.  Let’s face it.  American’s like drama.  We like scandal. The world would be a boring place if we just all got along and sent each other flowers after hockey games.

Now I know some hockey elitists are going to argue that such celebrations and taunting are the “gateway drug” to further misbehavior such as illegal gun-toting and off-ice violence (and yes, I have heard this argument many times) and that hockey will lose it’s appeal to the intellectuals who can look past the fighting and actually enjoy the game.  I argue that competitive sports bring out primitive instincts in people, and we really should be worrying more about ridding the game of head shots, cheap shots and abusive stick fouls rather than who said what about whose girlfriend and what the appropriate level of celebration of a goal is.

On a personal note, I played in my own high-level, intensity filled game.  A rivalry quickly developed between two former Division I NCAA players.  A bit of smack talking on the ice led to a penalty and one of my teammates scoring and immediately skating by the other teams bench, mocking them and the penalty.  The fans were soon in an uproar, and the opposing coach nearly blew a gasket.  The rest of the game was nasty, but never lost it’s intensity and we won by a single-goal margin.  Let me tell you, nothing compares to the energy that brings.  No harm, no foul.

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21 Feb 2009 Kozlov to 2010 Olympics? One Can Dream

I got the most recent edition of The Hockey News today and lately I’ve been so pissed off at that publication. The glee that many of their writers (and readers) seem to take at the prospect of plucking the Thrashers out of Atlanta just gets to me. People who have never even been south of, say, Washington, D.C. commenting on what Southern people will or won’t do. Or what Southern people are like.

I know Atlanta and I know that the people of that town — and most towns (duh!) — love to watch good teams. But more than that, people in Atlanta love a good time. When the Thrashers were competitive — the year they just missed the playoffs and then the year they did get in — there were really good crowds and lots of local celebrities at games. People in the ATL love a good show and will turn out for whatever happens to be going on that is good. If the stupid Thrashers owners would solve their stupid dispute and concentrate on putting a good team on the ice, attendance would not be an issue. I know many people in Canada like to think that all of the people in “the South” are dumb hicks that don’t know about hockey. Not true. Or that all we care about is NASCAR. That’s crap.

Funny that the Penguins struggled in the attendance department when their team stunk. The Chicago Blackhawks couldn’t fill their building. Why would you expect hockey fans in Atlanta to be any different than the people in those cities? The Colorado Avalanche have been losing and guess what? Attendance has fallen off — as Goddess Sasha, a season ticket holder, can attest. Why are Southern hockey fans always raked over the coals and derided when they don’t go watch a crappy team play? Yet people in Chicago didn’t go for years and nobody was saying: “hey let’s move the team.” Why is that? Oh yes, it is because in the South it doesn’t snow and, therefore, people didn’t grow up playing the game and THEREFORE, shouldn’t be allowed to learn the game now or have a pro hockey team there.

The solution to the issues in Atlanta is simple: Ice a good team. (And maybe fire Don Waddell — there is a large group of former season ticket holders who would be season ticket holders again if he were gone.)

All that being said, I was delighted with The Hockey News today. I was half-heartedly flipping through it when I stumbled on their picks or suggestions for the 2010 Olympic teams. For the Russian team, THN writers suggested Slava Kozlov would be a wonderful addition. I was so amazed that somebody finally recognized the oft-forgotten Kozlov that I squealed with glee and demanded my husband come look at the article and the accompanying list of suggested players.

I seriously doubt Kozlov will be selected. He seems to be either out of favor with Russian hockey higher-ups or rejects their offers or is passed over in favor of bigger, flashier players (Fedorov anyone?). I don’t know. But I appreciated THN appreciating Mr. Kozlov.

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30 Jan 2009 Hey Now, You’re An All Star

Does anyone else remember the good ol’ days of the All-Star weekend when it was eagerly awaited?  In an attempt to make the game better with more parity and greater fan appeal, the game is tweaked each year.  Yet it seemingly only appears to continue to lose its luster. With that in mind, I have some of my own suggestions.

  - Let the players choose the participants.  Who knows the talent better than those who play against these guys?  GMs picking the roster?   Seriously, guys.  It’s gone downhill since they switched the selection process.  Yes, I know why it was done, but it probably wasn’t the best solution.

 - Allow competitors into the skills competition that may not make the All-Star team.  We know there are exceptional skaters, stick handlers and shooters that don’t always make the squad.  Let’s see more talent represented there.  That might woo audiences a bit more.

-  Speaking of wooing audiences, can we get rid of the lame breakaway goal competition?  It was a big flop, in my opinion.  Trying (largely unsuccessful) trick shots on non-NHL goalies did nothing for me.  Of course, Alexander Ovechkin did bring some character to the game with his silly props and use of long-time enemy Evgeny Malkin to assist him (although I found the actual story behind the “make-up” of these two much more interesting.)  However, call me old fashioned but I preferred the class that fellow Russian Alexei Kovalev displayed in the All-Star game the next day, taking the game seriously, giving it his all and showing the fans what a fantastic stick-handler he is.  So, let’s bring back skill competitions where real skills are highlighted.

 - Finally, as we move back towards more intra-conference play, let’s resurrect the North America vs. The Word format.  East-West has little intrigue to most people, but pitting the two different playing styles against each other gets Don Cherry and others ranting about the non-North American players and at least resurrects a real rivalry.

So what do you say guys?  You have two years to think about it.

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24 Jan 2009 Starry Night

… not just one of my favorite songs by Joe Satriani. No, no.

Actually, I came across some interesting candid shots taken at the All Star festivities by someone from Home Ice (XM Radio 204), including a nice shot of Ilya Kovalchuk (in a lovely, surprisingly conservative Mr. Rogers-style sweater) and some of Milan Hejduk (since we goddesses are Thrashers and Avalanche fans first). They also have several nice shots of former Atlanta Thrashers Marc Savard and Dany Heatley.

Last year this time, I was in Atlanta at the 2008 All Star Weekend. How quickly time does pass!

I’d go on about the great No Detroit Red Wings on the All Star Team controversy, but why? None of them even wanted to go to the game, so is it really worth the effort? Probably not.

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19 Jan 2009 Singing Thrashers’ Praises

I know this blog is a bit Thrasher heavy right now but having attended the Atlanta Thrashers’ Annual Casino Night this past Sunday with fellow goddess Kaatiya and her hubby, I feel the Thrasher organization deserves some kudos for actually doing something right.

Not that getting to the event was without issue. Apparently, the ticket coordinator for the event took a three-week vacation a month before the event and fans that called the number advertised for the event had to leave voice mail. But I digress.

Traditionally, each NHL team has held an annual charity event that allows fans to come interact with their favorite players. However, the term “interact” is used loosely. The amount of access one has to these players varies by team. Some teams charge an arm and a leg and while the notion of the proceeds going to charity is certainly commendable (and having a chance to write off the event on ones tax return), one can’t help but wonder if the high price is intended to keep the event just out of reach of your average fan. Not-so-coincidentally, these are also the organizations that give you 10 seconds twice in the event (if you’re lucky) to give your table’s designated “player waiter” to suffice as player “interaction.”

Living in Colorado, I have never been tempted to spend $250 for the charity brunch the Avalanche organization holds each year. From speaking with former attendees, I have gleaned that your meal is served by a less popular player and are lucky if he has time to say more than “hello” and sign a program. Big name players are explicitly shielded from the (cough) average fan, merely speaking to the audience from the stage.  Oh yeah, there is that fashion show (and if you don’t have Sean Avery on your team, how exciting can it be?)

Not at the Atlanta Thrashers Casino Night. No, for $200 you get 3 + hours of full access to all the players whom are held prisoner by their respective poker tables, an open bar, and delightful appetizers and pastries (that is, if you’re not too busy ingratiating yourself with the players and actually have time to eat). And really, if you’re a diehard fan of that team, it’s the least the organization can do.

Young puckbunny looking to chat up the new guy? This is your gig. Cougar who just wants to sit and stare at Bryan Little all night while your wealthy husband chums around with Garnet Exelby? You’ve come to the right place! Fellow hockey player who wants to gab with her (new) favorite defenseman, Tobias Enstrom? Much obliged. Long-time fan wanting a picture with his man-crush Ilya Kovalchuk? The new captain will be more than happy to indulge you. Best of all, if Slava Kozlov is your hero, butter him up with a bit of Russian and a pinch of fawning and the usually reserved legend will give you a big smile.  And let’s not forget — it’s all for a great cause!

Yes, this fabulous event was enjoyed by all and has made this goddess into a new Thrashers fan. The only negative comment I can offer is that it could have been better attended with a bit better coordination by the organization, which is seemingly lacking in the marketing department. But, that topic is reserved for another post, coming in the near future.

Congratulations, Thrashers. You now have a new fan in Colorado!

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07 Dec 2008 Come On Now!
 |  Category: Business of Hockey  | Tags: ,  | Leave a Comment

Would it kill shop.nhl.com to have some Atlanta Thrashers T-shirts for players who, I don’t know, actually PLAY for the Thrashers? OK. They have a few current players, but of the shirts being offered for sale, more than half are for players that are not on the team anymore! There are seven “Player Apparel” options at the NHL Shop and here’s what we have:

  1. 1 long-sleeve Ilya Kovalchuk shirt. GOOD
  2. 1 short-sleeve Kari Lehtonen T-shirt. GOOD
  3. 1 short-sleeve Colby Armstrong shirt. GOOD
  4. 3 (count ‘em 3!) different short-sleeve Marian Hossa T-shirts (and hey! 15 percent off! Yes, I mock!). BAD. Very bad.
  5. 1 short-sleeve Bobby Holik shirt. BAD.

So three T-shirts out of the seven being offered for purchase are current Thrasher players. I realize the necessity of getting your inventory sold, but damn it! Three Marian Hossa T-shirt options and only one Kovalchuk? And no Slava Kozlov? As we like to say in the South, that ain’t right!

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