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	<title>The Hockey Goddesses &#187; Marketing hockey</title>
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		<title>Draft Day &#8211; Perspective From a Goddess</title>
		<link>http://www.hockeygoddesses.com/2010/06/28/draft-day-perspective-from-a-goddess/</link>
		<comments>http://www.hockeygoddesses.com/2010/06/28/draft-day-perspective-from-a-goddess/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 16:46:43 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[Marketing hockey]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[NHL Prospects]]></category>
		<category><![CDATA[NHL draft]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[Alexander Burmistrov]]></category>
		<category><![CDATA[Alexander Petrovic]]></category>
		<category><![CDATA[Atlanta Thrashers]]></category>
		<category><![CDATA[Louis Dominugue]]></category>
		<category><![CDATA[NHL Draft 2010]]></category>
		<category><![CDATA[NHL draft prospects]]></category>
		<category><![CDATA[Rush]]></category>
		<category><![CDATA[Ryan Johansen]]></category>
		<category><![CDATA[Sidney Crosby]]></category>
		<category><![CDATA[Taylor Hall]]></category>

		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=1871</guid>
		<description><![CDATA[Well, it’s been a whirlwind two days for this goddesses, with non-stop draft action.  I’ve said it before and I’ll say it again.  This is by far my favorite NHL event.  To see these young kids having their dreams come true is just awesome.  Sure, some will make it to The Show, others may not, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1875" class="wp-caption alignleft" style="width: 310px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/IMG_0015.jpg"><img class="size-medium wp-image-1875" title="IMG_0015" src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/IMG_0015-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Team scouts fill the floor of the Staples Center on draft day.</p></div>
<p>Well, it’s been a whirlwind two days for this goddesses, with non-stop draft action.  I’ve said it before and I’ll say it again.  This is by far my favorite NHL event.  To see these young kids having their dreams come true is just awesome.  Sure, some will make it to The Show, others may not, but this weekend, those that are selected by an NHL organization have every chance to play professional hockey.  My only regret is that goddess Kaat was not here to share in the excitement.</p>
<p>Mr. Goddess and I went down the hotel lobby just before noon to see an anxious Pierre McGuire.  Most of the media were already checking out, as they would only be there for the first day.  Mr. Goddess approached him and asked if he was ready for a big day.  He responded with “It’s already been a big day.”  By then, rumors of a Ballard trade with the Canucks were widely circulating.</p>
<p>While the draft didn’t start until 4PM local time in Los Angeles, doors opened at 2PM so we went down to Casey&#8217;s, an Irish pub and bar just down the street from the Biltmore.  More agents and consultants were on hand, trying to get a bit to eat.  Phones were ringing and guys were looking stressed out.  I noticed they all ordered salads.  Ah, the joys living on the road and eating the food that goes with it.</p>
<p>Just before 2PM we hopped on one of the buses that the hotel was providing for the Biltmore and Hilton.  Just a few staff members were on the bus, as well as a handful of Russians that I assume were team staff as well.   Upon our arrive to the Staples Center, we began to see prospects and agents filing in.  Most of the scouting staffs were already set up and were already at work.</p>
<p>Finding a seat wasn’t bad even though we were relegated to the 3<sup>rd</sup> level with the rest of the commoners.  Going to see the NHL draft on a beautiful Friday evening in LA isn’t a big attraction for most Californians.  However, I was disappointed that they didn’t at least have a flyer with the final prospect rankings to give the fans.  Although I followed many of the prospects closely, I hadn’t memorized the rankings and it would have been nice to give people something to look off of – at a small cost.</p>
<div id="attachment_1876" class="wp-caption alignright" style="width: 235px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/IMG_0033.jpg"><img class="size-medium wp-image-1876" title="IMG_0033" src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/IMG_0033-225x300.jpg" alt="" width="225" height="300" /></a><p class="wp-caption-text">Taylor Hall becomes an instant celebrity after being chosen first overall</p></div>
<p>We watched with great anticipation for the first pick.  It was no surprise that Taylor Hall and Tyler Seguin were picked one and two.  For most, seeing the first pick is the highlight of the day.  Instantly, Taylor became a celebrity and had a small mob following him around, asking for autographs and photos.</p>
<p>I’ll talk about specific picks in a follow-up post, but suffice to say there were some surprises, including Stanislav Galiev not being picked in the first round.</p>
<p>The pace of a professional draft is slow, so the NHL tried to show general profiles of the kids and some other little snippets of interviews.  These were actually very entertaining, and there certainly would have been plenty of time to show perhaps a more detailed profile on each pick with interview clips and narrated highlights -  a thought for future drafts.</p>
<p>The interviews were short compilations where they would ask kids a question and show several answers.  It was a great way to get to know these prospects and I found myself pulling for a couple of kids based on their answers.</p>
<div id="attachment_1879" class="wp-caption alignleft" style="width: 310px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/P6260963.jpg"><img class="size-medium wp-image-1879" title="Rush" src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/P6260963-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">The newly dedicated &quot;Rush&quot; star on Hollywood&#39;s Walk of Fame - Maybe Alex Petrovich visited it too.</p></div>
<p>One such interview clip asked the question “If you could play in any band, what would it be?”  Alexander Petrovich, who was eventually taken by Florida (man did they have a lot picks this year) said “Rush!”  It warms me to see the younger generations discovering such a classic group.  Oh, Alexander, you have a couple of fans for life in the goddesses.</p>
<p>Another “awww” moment came when prospects were asked what was one thing they couldn’t live without.  Among the “iPod” and “xbox” answers was Phoenix Coyotes pick goalie Louie Domingue’s awesome response.  “My cats,” he said. “I love my cats.”  He has officially earned a spot in my heart.  Who doesn’t love an emo French-Canadian boy?</p>
<p>After everyone had been picked, we sneaked down to speak briefly to Ron Delorme, old friend and chief scout of the Canucks.  The scouting staff had had a quiet day as they had traded their first round pick to Florida in a trade that gave them Keith Ballard.  Ron admitted it hadn’t been a very exciting day for the scouting staff and they’d do a lot of sitting the next day as their first pick now wasn’t until the 4<sup>th</sup> round.</p>
<div id="attachment_1878" class="wp-caption alignright" style="width: 235px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/IMG_0038.jpg"><img class="size-medium wp-image-1878" title="IMG_0038" src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/IMG_0038-225x300.jpg" alt="" width="225" height="300" /></a><p class="wp-caption-text">Fourth overall pick Ryan Johansen outside the Staples Center</p></div>
<p>Leaving the arena, most people had left but we did run into Ryan Johansen, the 4<sup>th</sup> overall pick by Columbus.  He was still on an adrenaline high, so I stopped to chat for a few seconds and snap a picture.  He said he was super excited to be drafted by Columbus.   He had been courted by them and fell in love with the organization and said he was totally psyched to have been picked by them.  In fact, he was so excited <em>he</em> asked <em>me</em> to take a picture with him.  He really wanted to share his excitement.  What a great day for a great kid.</p>
<p>While waiting for the bus we saw another mob scene.  It turned out to be Sidney Crosby literally being chased by a large group of autograph seekers.  He was smiling, waving and signing as he rushed to his limousine.  It was oddly reminiscent of a movie star being caught outside a restaurant.  I’ve gotta give it to the kid – he’s got it down.</p>
<p>The ride back to the hotel was interesting, as I ran into Slava Malamud from Washington D.C.  For those of you who don’t know him, he’s the bald guy with glasses that interviews all the Russians in D.C. in the locker room.  He works for Sovetsky Sport and was there for the first round before running up to San Jose to cover a fight.  We talked about Russia, Moscow and the Russian language.  I have to say, he was a great guy.  There was absolutely no pretense or attitude that many members of the media have and I really enjoyed our conversation.  No wonder he’s so successful.</p>
<p>After getting back to the hotel and downloading some pictures, an exhausted duo headed to dinner at an expensive seafood restaurant near the hotel, then back to Casey’s for a drink.  There, we saw three of the Thrasher’s scouting staff.  I stopped on my way back to our table that was right next to theirs and congratulated them on picking Alexander Burmistrov.  Maybe the day hadn’t gone how they planned, but they looked at me as if I was from Mars, arms crossed and sarcastic responses to my questions.  Maybe it’s because I was woman, and we certainly don’t know anything about hockey.  Or perhaps they’re such celebrities that they get bothered all the time and get tired of the attention.  Maybe, it’s because they’re the peons of the scouting staff.  Whatever the reason, my 30 second conversation clearly was something they had no tolerance for.  It’s too bad, because the Thrasher’s already have problems with getting fans.  You think they might at least humor one of their few supporters.</p>
<p>The night ended far too late as we had to get up and do it all again early the next day, but it was lots of fun.  So much so, I think I’ll try to do it again next year.  This time – with goddess Kaat in tow.</p>
<p><em>Photos:  NHL Entry Draft weekend by Goddess Sasha.  Copyright 2010.  All Rights Reserved.</em></p>
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		<title>Thrashers for Sale, Hawks Too? Back Up the Moving Van</title>
		<link>http://www.hockeygoddesses.com/2010/06/18/thrashers-for-sale-hawks-too-let-the-rumors-fly/</link>
		<comments>http://www.hockeygoddesses.com/2010/06/18/thrashers-for-sale-hawks-too-let-the-rumors-fly/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 16:05:58 +0000</pubDate>
		<dc:creator>kaatiya</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[Eastern Conference]]></category>
		<category><![CDATA[Marketing hockey]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[NHL rumors]]></category>
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		<category><![CDATA[Southern hockey]]></category>
		<category><![CDATA[articles]]></category>
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		<category><![CDATA[Are the thrashers for sale?]]></category>
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		<category><![CDATA[Atlanta Hawks]]></category>
		<category><![CDATA[Atlanta Thrashers]]></category>
		<category><![CDATA[Atlanta Thrashers ownership issues]]></category>
		<category><![CDATA[Gary Bettman]]></category>
		<category><![CDATA[Hawks]]></category>
		<category><![CDATA[National Hockey League fans]]></category>
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		<category><![CDATA[Thrashers]]></category>
		<category><![CDATA[Why the Thrashers won't move]]></category>
		<category><![CDATA[Will the Thrashers move]]></category>

		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=1573</guid>
		<description><![CDATA[Not so fast, you! Glory be, ya&#8217;ll as (some) Southerners might say. (Probably not, but in the popular imagination, that&#8217;s what we would say.) Is this a time of trepidation for Atlanta Thrashers fans? Should we be afraid (once more) that the Thrashers will be moving? Is the report out of New York correct? Are [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1576" class="wp-caption alignleft" style="width: 310px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/4111797422_8834729bfc.jpg"><img src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/4111797422_8834729bfc-300x199.jpg" alt="Ondrej Pavelec" title="Ondrej Pavelec" width="300" height="199" class="size-medium wp-image-1576" /></a><p class="wp-caption-text">Atlanta Thrashers goaltender Ondrej Pavelec's mask pays tribute to the city's famous Fox Theater.</p></div>Not so fast, you!  Glory be, ya&#8217;ll as (some) Southerners might say.  (Probably not, but in the popular imagination, that&#8217;s what we would say.)</p>
<p>Is this a time of trepidation for Atlanta Thrashers fans?  Should we be afraid (once more) that the Thrashers will be moving?   Is <A HREF="http://www.nypost.com/p/news/business/atlanta_sports_woes_nFWtCfbmsxk5uXjNim4q1O" TARGET="new">the report out of New York</A> correct?  Are the Thrashers (and Hawks!) for sale again?  It&#8217;s been rumored for some time that one or both franchises (and beautiful Philips Arena) could be on sale.  Now, cue Jim Balsillie: Back up the moving van, The Thrashers are for sale!  Let the rumors fly!  But before you go crazy, do read the Atlanta ownership group&#8217;s statement:</p>
<blockquote><p><I>As has been shared publicly for more than a year, we are interested in finding minority investors and have engaged a firm to assist us in that effort.  We have no plans to move either team, and remain committed to the Hawks, the Thrashers, Philips Arena and the city of Atlanta.</I></p></blockquote>
<p>Now that we&#8217;ve done due diligence, let&#8217;s assume the team is for sale, there are several reasons it would be difficult, though not impossible, to extract the Thrashers from Atlanta, the most important one being the naming rights agreement with Philips.  It requires both an NHL and NBA franchise playing in the building.  As with any contract, there are likely some ways out, but those ways would be quite expensive.</p>
<p>There are lucrative sponsorships to be considered, as well as long-term leases on luxury boxes that were signed with assumption that both hockey and basketball would be played in Philips Arena.</p>
<p><B>Atlanta <I>IS</I> a Hockey City</B></p>
<p>There are numerous reasons that Gary Bettman is right in his desire and commitment to make hockey work in &#8220;non-traditional&#8221; markets.  Atlanta, contrary to what many believe, is a fantastic hockey city.  It&#8217;s a city with a metro area of close to 5.5 million.  It&#8217;s a city with deep pockets and a great, great many of those, ya know, hockey-loving Northerners who have relocated down South.  It&#8217;s got a lot of Southern hockey-loving people too &#8212; don&#8217;t let the popular image of what Atlanta is (and isn&#8217;t) fool you.  The problem has been lackadaisical ownership, the NHL lockout (which came at a horrible time for burgeoning franchises), and unfortunately, the economic downturn, which hit some cities worse than others.  </p>
<p><div id="attachment_1580" class="wp-caption alignright" style="width: 209px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/1543645899_abb6bf2b7d_b.jpg"><img src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/1543645899_abb6bf2b7d_b-199x300.jpg" alt="Wall of jerseys at Philips Arena" title="Wall of jerseys at Philips Arena" width="199" height="300" class="size-medium wp-image-1580" /></a><p class="wp-caption-text">Philips Arena's wall of NHL jerseys.</p></div>When the Thrashers ice a quality, winning team, fans come.  That&#8217;s been shown in the past.  You are lying to yourself if you think Atlanta is the only place where fans don&#8217;t show up to see losing teams.  Remember the Pittsburgh Penguins a few years ago?  Were they selling tickets like Sno-Cones on a summer day?  No.  Remember the Chicago Blackhawks?  I sure do.  The AHL Chicago Wolves iced better teams and had more buzz in the city until the philosophy changed with the younger Wirtz taking over in Chi-town.  But I remember many games at the United Center that were empty, empty, empty!  (My sister was in Chicago for many years and for many years we attended games with extremely sparse attendance.)</p>
<p>I know Canadians like to dream of plucking one of the Southern franchises (said with disdain) from its home and moving it back up North where hockey <I>really</I> lives.   Winnipeg is a popular choice and rallying point for these Canadians.  But, can that city &#8212; or many of the others (some in the U.S. as well) whose names pop up (<I>ahem</I>, Kansas City, Hamilton, Ontario, Kitchener/Waterloo, Milwaukee, etc.) &#8212; sustain a team?  Does it have 13 Fortune 500 companies headquartered there (as Atlanta does)?  Does it have the all-important ability to sustain corporate sponsorship?  Does it have a state-of-the-art arena with all the bells and whistles that people demand today &#8212; particularly those corporate sponsors?  Does it have a huge <I>potential</I> market?  The potential to bring NEW fans to the NHL&#8217;s table?  Yes, we know our friendly neighbors to the North have the fans, but that&#8217;s only one piece to the extremely complex puzzle that is professional sports today.   To put it another way, why would you court the lady you already have?  </p>
<p><div id="attachment_1608" class="wp-caption alignleft" style="width: 310px"><a href="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/1978330724_70844022e0_b.jpg"><img src="http://www.hockeygoddesses.com/wp-content/uploads/2010/06/1978330724_70844022e0_b-300x199.jpg" alt="Philips Arena" title="Philips Arena - inside" width="300" height="199" class="size-medium wp-image-1608" /></a><p class="wp-caption-text">With even a little bit of on-ice success, Atlantans have proven they will support the Thrashers.</p></div>It&#8217;s marketing.  Marketing, that, (for all his flaws) NHL Commish Gary Bettman understands.  If you already love any product, you are not the target of that company&#8217;s ads and marketing.  The goal is NEW fans.  Canadian hockey fans are a given.   If you love Coca-Cola, you aren&#8217;t necessarily the target audience of Coke&#8217;s ads and marketing.  The goal is new drinkers of that product.  That&#8217;s why Bettman is gung-ho about non-traditional markets, he&#8217;s courting new fans.  Where Bettman is failing is in ensuring the right ownership in these markets.  With the right ownership, marketing and success on the ice,  hockey can not only survive, but thrive in these markets.</p>
<p>So bring on new ownership.  Ownership that cares about cultivating this growing fanbase and nurturing lost relationships with fans.  The Atlanta franchise can be turned around.  What was Yoda&#8217;s most important lesson to Luke Skywalker?  <I>Patience.</I></p>
<p>It won&#8217;t happen overnight.</p>
<p><I>Photos:  Ondrej Pavelec and Philips Arena by Goddess Kaatiya.  Copyright 2007-2010.  All Rights Reserved.</I></p>
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		<title>Kroenke Buying Rams Causes an Avalanche of Emotions</title>
		<link>http://www.hockeygoddesses.com/2010/06/02/kroenke-buying-rams-causes-an-avlanche-of-emotions/</link>
		<comments>http://www.hockeygoddesses.com/2010/06/02/kroenke-buying-rams-causes-an-avlanche-of-emotions/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 22:47:00 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
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		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=1336</guid>
		<description><![CDATA[Hello Colorado Avalanche fans and those interested in stopping the uncontrolled monster that is Kroneke Sports Enterprises. Yes, that’s right, our buddy Stan Kroenke, who owns not only the Avalanche, Denver Nuggets and the Pepsi Center but also the Colorado Rapids professional soccer team, the majority of the English football team Arsenal and a new [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 250px"><img title="Stan Kronke" src="http://cache.daylife.com/imageserve/03Jpd9cbo26el/x610.jpg" alt="Stan Kronke" width="240" /><p class="wp-caption-text">Stan Kronke</p></div>
<p>Hello Colorado Avalanche fans and those interested in stopping the uncontrolled monster that is Kroneke Sports Enterprises.</p>
<p>Yes, that’s right, our buddy Stan Kroenke, who owns not only the Avalanche, Denver Nuggets and the Pepsi Center but also the Colorado Rapids professional soccer team, the majority of the English football team Arsenal and a new ticket agency called TicketHorse, is at it again.  This time, he wants to become majority owner of the NFL’s St. Louis Rams.</p>
<p>But there’s a catch. To become a majority owner of an NFL franchise you can’t own another major sports franchise (including an MLB, NBA or NHL team.)  Hence, Kroenke would have to sell the Avalanche and the Nuggets if he wants to join the big boys in the NFL game.</p>
<p>If you’ve been following Hockey Goddesses, you’ll know my disdain toward the current Avalanche regime, which I believe comes from the top.  There is not a team in the league that is less fan-friendly than the Avalanche.  A dismal 3rd from last in ticket sales last year from an organization that previously held the record for most consecutive sellouts (which in itself is questionable, but that’s a whole other post) has revealed this neglect for the fan experience.  So, you can imagine the excitement I initially felt.  Kroenke gone!  A change in the guard!  More fan-friendly!  Is this too good to be true?</p>
<p>It turns out it just might be.</p>
<p>See, Kronke has tried to get the Rams&#8217; ownership transferred to his wife, who would then become the majority owner, hence allowing him to keep the Avs and Nuggets.</p>
<p>Yep. That’s right.  He is pulling out all the dirty tricks in an attempt to continue to expand his evil empire, which means the Avs will slip even lower in priority.  We already have seen what happens when you own an NBA team as well as an NHL team.  The NHL team will always be the redheaded step-child.  With all the big contracts the Nuggets had to fill this past season the Avs were sacrificed, falling well under the league salary cap because, presumably, Kroenke didn’t want to dig too deep in those pockets.</p>
<p>Thankfully, the NFL said &#8220;no&#8221; to the transfer of the Rams to Kroenke’s dearly beloved, but that doesn’t necessarily preclude other family members from “purchasing” the Avs and Nuggets.  So, unfortunately, there’s a very good chance we fans may actually be stuck with the same old Kroenke, the same old philosophy and the same ol&#8217; poor treatment.</p>
<p>Sigh.</p>
<p>But a girl’s allowed to dream, right?</p>
<p><em>Photo: Stan Kroenke from daily.com.</em></p>
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		<title>Here We Go Again</title>
		<link>http://www.hockeygoddesses.com/2010/05/07/here-we-go-again/</link>
		<comments>http://www.hockeygoddesses.com/2010/05/07/here-we-go-again/#comments</comments>
		<pubDate>Fri, 07 May 2010 18:37:05 +0000</pubDate>
		<dc:creator>savvy</dc:creator>
				<category><![CDATA[Marketing hockey]]></category>
		<category><![CDATA[Olympic Hockey]]></category>
		<category><![CDATA[articles]]></category>
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		<category><![CDATA[media]]></category>
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		<category><![CDATA[NHL]]></category>
		<category><![CDATA[sports fans]]></category>

		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=855</guid>
		<description><![CDATA[Yet another &#8220;mainstream media&#8221; guy decides to rag on the NHL. So what else is new, other than the &#8220;No Olympic bounce!&#8221; bonus this season? This time around, it&#8217;s Mike Freeman of CBSsports.com who is providing us such gems as: I&#8217;m not certain how it happened and don&#8217;t know if it was possible for the [...]]]></description>
			<content:encoded><![CDATA[<p>Yet another &#8220;mainstream media&#8221; guy decides to rag on the NHL. So what else is new, other than the &#8220;No Olympic bounce!&#8221; bonus this season?</p>
<p>This time around, it&#8217;s Mike Freeman of CBSsports.com who is providing us such gems as:</p>
<blockquote><p>I&#8217;m not certain how it happened and don&#8217;t know if it was possible for the NHL to stop it from happening but that once-captured post-Olympic hockey glow is now gone. It has dissipated into the ozone and the NHL is back to being ignored by most sports fans.</p></blockquote>
<p>For the rest of his rant, mostly about how the NHL needs more scoring and is less popular than SpongBob SquarePants, here you go: <a href="http://www.cbssports.com/columns/story/13360004/olympicsparked-boost-nonexistent-as-nhl-toils-in-anonymity" target="_new">NHL toils in anonymity</a></p>
<p><div class="wp-caption alignright" style="width: 250px"><img alt="Hockey fans" src="http://farm3.static.flickr.com/2321/2444119329_9a223a13c0_m.jpg" width="240" height="180" /><p class="wp-caption-text">What do these fans know that the rest of America doesn&#039;t?  The thrill of an NHL playoff game (let's keep it that way!).</p></div>Anyway, my own reaction to this isn&#8217;t umbrage that the dedicated sports fans of the United States are stupidly missing out on something great, or that the mainstream media are disrespecting the greatest sport on earth. My reaction? Let them miss out. Please. And mainstream media? You too. Go stalk Tiger Woods or cover the NFL draft like it&#8217;s Armaggedon.</p>
<p>Hockey doesn&#8217;t need validation from the casual sports fan. It doesn&#8217;t need explosive growth. It doesn&#8217;t need 24/7 coverage on ESPN (don&#8217;t bother them &#8211; they&#8217;re busy lining up another interview with Pacman Jones).</p>
<p>And as hockey fans, we don&#8217;t need to have our sport endorsed by ignoramuses who think a 10-9 game would be more entertaining than a 2-1 game.</p>
<p>And if mass popularity is the measuring stick of success, then shouldn&#8217;t &#8220;The Dukes of Hazzard&#8221; be held up as a shining example of great television?</p>
<p>I cherish my fandom of a &#8220;niche&#8221; sport, and you should too. The &#8220;average&#8221; American sports fan is drinking rotgut, while we&#8217;re quaffing (and discussing the quality of) the finest wines the world has to offer.</p>
<p>But mum&#8217;s the word, OK? Let&#8217;s keep this to ourselves.</p>
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		<title>Death of a Season</title>
		<link>http://www.hockeygoddesses.com/2010/04/25/death-of-a-season/</link>
		<comments>http://www.hockeygoddesses.com/2010/04/25/death-of-a-season/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 07:28:01 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
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		<category><![CDATA[NHL]]></category>
		<category><![CDATA[NHL playoffs]]></category>
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		<category><![CDATA[Western Conference]]></category>
		<category><![CDATA[Avalanche]]></category>
		<category><![CDATA[Colorado Avalanche]]></category>
		<category><![CDATA[Darcy Tucker]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[Kronke Sports Enterprises]]></category>
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		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=792</guid>
		<description><![CDATA[Yep, the Colorado Avalanche are out. I don&#8217;t know why, but watching the kids this year scrap their way into a spot this year has really endeared me to them  &#8212; more so than many other teams.  Yes, they weren&#8217;t supposed to make it to the playoffs this year, and were slated to finish last [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 330px"><a href="http://www.flicker.com/svictoria29"><img class="    " style="margin-top: 10px; margin-bottom: 10px;" title="Darcy Tucker" src="http://farm4.static.flickr.com/3193/2873826911_d0a51a5889_m.jpg" alt="Darcy Tucker" width="320" height="240" /></a><p class="wp-caption-text">Darcy Tucker at his first Avalanche training camp.</p></div>
<p>Yep, the Colorado Avalanche are out. I don&#8217;t know why, but watching the kids this year scrap their way into a spot this year has really endeared me to them  &#8212; more so than many other teams.  Yes, they weren&#8217;t supposed to make it to the playoffs this year, and were slated to finish last in the NHL.  Yet I can&#8217;t help but feel a bit of heartache for the kids.</p>
<p>Maybe it&#8217;s because I know that I&#8217;ve probably seen Darcy Tucker for the last time with the Avs.  It seems like just yesterday when Goddess Kaatiya called me to tell me we had signed him.  One of my all-time favorite players, I was ecstatic.  Tonight, he waited until the rest of the team had exited the ice before giving the fans a big wave.  How could have time passed so quickly?  Still, we saw almost every single home game he played with the Avs</p>
<p>Then there are the kids.  Who doesn&#8217;t love to see a bunch of 18-to-mid-20-year-old kids play their hearts out each night?  I don&#8217;t know about you, but I&#8217;d rather see a bunch of kids over achieve than the team of old talent reach a quarter of their potential year after year.  Yeah, they made the games worth attending this year, and my heart breaks a little bit for them.</p>
<p>Maybe it&#8217;s that we&#8217;ve finally given up our season tickets for next year.  I&#8217;ll save the details for another post, but it was time.  I actually love this team more than I have in years, but the folks at Kronke Sports Enterprises and team management have proven to me this year that it&#8217;s not worth dumping another several thousand into the least fan-friendly organization in the league.  And it makes me sad knowing that we no longer have those 40 games to go to in the middle of winter.</p>
<p>I hope the future holds more energy and fire, and I&#8217;d love to see them pick up a talented, skating European &#8212; a Swede or a Russian would be nice.  But alas, the Avs seem to be an &#8220;all American, all the time&#8221; team anymore (with a couple of exceptions.)  Now THAT might bring me back to season tickets.</p>
<p>But that&#8217;s all in the future.  For now, I think I&#8217;ll just listen to the down and depressing music of the Drive-By Truckers and wallow in some self-pity.  I went to almost all the home games this year.  I deserve it.</p>
<p><em>Photo: Darcy Tucker by Goddess Sasha.  Copyright 2008.  All Rights Reserved.</em></p>
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		<title>Smackdown:  Collegiate Hockey vs. the NHL</title>
		<link>http://www.hockeygoddesses.com/2010/04/03/college-vs-the-nhl-a-closer-look/</link>
		<comments>http://www.hockeygoddesses.com/2010/04/03/college-vs-the-nhl-a-closer-look/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 06:39:38 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Collegiate Hockey]]></category>
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		<category><![CDATA[College Hockey]]></category>
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		<category><![CDATA[WCHA]]></category>

		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=644</guid>
		<description><![CDATA[College vs. the NHL. It seems pretty simple. One is professional, one isn’t. One has guys who have physically matured earlier than the other. Some people claim that college is more &#8220;pure&#8221; and prefer to follow the youngsters, others enjoy the level of play at the professional level. Me? I’m finding myself more and more [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 190px"><img title="Michigan Tech" src="http://farm5.static.flickr.com/4049/4431856954_6369bc88f1_m.jpg" alt="" width="180" height="240" /><p class="wp-caption-text">Michigan Tech's Eric Kattelus of the WCHA.</p></div>
<p>College vs. the NHL.  It seems pretty simple.  One is professional, one isn’t.  One has guys who have physically matured earlier than the other.   Some people claim that college is more &#8220;pure&#8221; and prefer to follow the youngsters, others enjoy the level of play at the professional level.</p>
<p>Me?  I’m finding myself more and more torn.  See, I work at a university with a Division I NCAA team.  That, combined with other circles I&#8217;m in, makes me privy to all the dirt and some of the most personal information on these kids. I know first hand what brats &#8212; and worse – they can be (don&#8217;t ask, I won&#8217;t tell).  In the past, I&#8217;ve rolled my eyes and passed on the discounted tickets to the games, preferring the professionalism and focus of the NHL.  We are talking men as opposed to boys, after all.  But recently, I have found myself pondering this very issue and wondering if indeed, the NHL is the better product.</p>
<p>In my last article, <em><a href="http://www.hockeygoddesses.com/2010/03/12/wheres-my-chocolate-the-increasingly-vanilla-nhl/" target="_self">The Increasingly Vanilla NHL</a></em>, I expressed my disgust at the media cleansing these poor boys go through.  Stripped of all personality, we hear the same mantras from the players:  &#8220;We&#8217;re not getting pucks in the net,&#8221;  &#8220;We need to play the whole 60 minutes,&#8221; &#8220;I like to golf and play Xbox in my spare time.&#8221;  There&#8217;s no need to interview these guys live anymore.  Just pull footage from the archives.</p>
<p>Conversely, college players have yet to be muzzled.  For example, the NCAA playoffs this past weekend had creative features.  Guys wittingly tease each other in interviews.  Open hearted and honest discussion of the game, the opponents and the players themselves appear in all broadcasts, and post game interviews reveal frustration, heartbreak and yes, even that dirty player you play against.  Clever and creative comments abound from the boys.  What a treat to see that hockey players actually <I>do</I> have personalites.  And I&#8217;m not buying that it&#8217;s because they’re in college and hence smarter than your average professional hockey player.  Remember, I know these kids.</p>
<div class="wp-caption alignright" style="width: 190px"><img title="Adam Murray and Corson Cramer shake hands after a WCHA playoff series." src="http://farm3.static.flickr.com/2745/4432333681_9ceb03bcb0_m.jpg" alt="" width="180" height="240" /><p class="wp-caption-text">Adam Murray and Corson Cramer shake hands after a WCHA playoff series.</p></div>
<p>But that&#8217;s not all.  Go to a college game in your city.  You&#8217;ll see how different the atmosphere is.  Hang out post-game at the favorite local bar near the school on a Saturday night and you’ll probably see the players.  Not only that, but they’re approachable and might even have a drink or two with you.  None of the pretense is present, no walls are erected and no one is getting in trouble for hanging out with &#8220;commoners,&#8221; or fans as they’re usually called.  These guys are still just kids having fun.  I don&#8217;t know about you, but I find it quite enjoyable to see that there are real people under those uniforms.  </p>
<p>So, where does this leave me?  It leaves me foregoing my season tickets to the Colorado Avalanche this year and instead purchasing NCAA hockey tickets for the first time ever.  Yep, they’ve not only succeeded in driving any personality from the NHL, but they’ve succeeded in driving loyal fans from the game as well.</p>
<p>Gary Bettman, are you listening?  I know I&#8217;m not the only one.</p>
<p><em>Photos:  By Goddess Sasha. Copyright 2009-2010. All Rights Reserved.</em></p>
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		<title>Where&#8217;s My Chocolate:  The Vanilla NHL?</title>
		<link>http://www.hockeygoddesses.com/2010/03/12/wheres-my-chocolate-the-increasingly-vanilla-nhl/</link>
		<comments>http://www.hockeygoddesses.com/2010/03/12/wheres-my-chocolate-the-increasingly-vanilla-nhl/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 00:07:15 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[Eastern Conference]]></category>
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		<category><![CDATA[Patrick Kane]]></category>

		<guid isPermaLink="false">http://www.hockeygoddesses.com/?p=634</guid>
		<description><![CDATA[Last night at the Avs game, my gay friend asked why I had fallen down on the job and failed to send him the shirtless pictures of Patrick Kane in the Limo. See, if there is a naked or semi-naked picture of a hockey player, I’m going to find it. It’s just a talent I [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 190px"><img title="Patrick Kane" src="http://farm4.static.flickr.com/3128/3106790432_69f46f019f_m.jpg" alt="" width="180" height="240" /><p class="wp-caption-text">Patrick Kane warms up at the Pepsi Center for a recent game.</p></div>
<p>Last night at the Avs game, my gay friend asked why I had fallen down on the job and failed to send him the <a href="http://news.gather.com/viewArticle.action?articleId=281474978021054">shirtless pictures of Patrick Kane</a> in the Limo.  See, if there is a naked or semi-naked picture of a hockey player, I’m going to find it.  It’s just a talent I have.  Needless to say, when I got home I started combing the Internet for said pictures that I missed while traveling to Moscow.</p>
<p>Not only was I disappointed that the pictures weren’t more racy, but I was flabbergasted at the media’s attempt to make a mountain out of molehill.  Headlines still abound about the “scandalous” pictures, talking about the shocking behavior of an NHL star.</p>
<p>Excuse me, but when did being male and shirtless become scandalous?   Was it the beer he was holding?  He is of legal drinking age, after all.  There was nothing illegal in what he was doing.  He didn’t even appear drunk.  I mean this isn’t a raging frat party with naked girls and cocaine.  And he didn’t get drunk and get behind the wheel of a Ferrari.  Yet based on some of the media reaction you would think he was caught with a crack pipe and gun under the drivers seat of his car trying to cross the state line.</p>
<p>But that’s not all.  The kicker was that the organization (presumably) made him <a href="http://www.huffingtonpost.com/2010/01/27/patrick-kane-takes-a-sexy_n_439305.html">issue an apology</a>, which he did in true NHL fashion by saying he was sorry for embarrassing the team and that it was time he grew up.</p>
<p>At that point, I think I threw up in my mouth.</p>
<p>Not only has the NHL media training stripped every ounce of personality from these kids, but now we’re supposed to believe that they are complete robots and simply tools of the NHL business; that those guys we go watch play every night exist for one reason only – to play hockey.  Maybe they’re even bred that way!  (I want to know are they <a href="http://www.sparknotes.com/lit/bravenew/summary.html">Deltas, or Epsilons</a>, but I suppose that’s too much information for the public to know.)   I can’t say how much this attitude disgusts me, and I’m not the only one.</p>
<p>Of course, a few traditional purists from unmentioned regions commented on some of these stories, stating that this was a disgrace after Kane’s alleged “<a href="http://www.chicagobreakingnews.com/2009/08/patrick-kane-chicago-blackhawks-buffalo-cabdriver-lawyer-for-buffalo-cabbie-this-has-been-blown-out.html">taxi driver assault</a>” (a accusation that was actually unfounded in the end.)  These are probably the same people that thought the <a href="http://www.youtube.com/watch?v=Zn4mwojjx4k&amp;feature=player_embedded">NHL’s scare tactic video</a> about the dangers of social networking was a great idea.</p>
<p>I guess the primary reason this story makes me so sad is Patrick Kane seemed to be the sole tasty piece of chocolate in the bland sea of vanilla that the NHL has become (see the latest <a href="http://ow.ly/1i9BB">Colorado Avalanche Mailbag</a> for painfully boring player quotes.)  He had the cockiness, the swagger and the audacity of a Brett Hull or a Jeremy Roenik. We all know that these guys are human, that they have differing opinions and that they have a life outside of hockey.</p>
<p>What is it about hockey culture that makes it necessary to hide something as simple as an opinion?  Let’s face it – the NHL is filled with classy guys.  We don’t have the gangsters, meth users and murders.  So why do we have to keep every little thing they do a secret?  I don’t know about you, but I miss the stories about Dino Ciccarelli getting a<a href="http://articles.latimes.com/1987-11-28/sports/sp-6059_1_indecent-exposure">rrested for indecent exposure</a> for walking around his front yard naked or Ed Belfour getting drunk and puking in a police car and<a href="http://sports.jrank.org/pages/373/Belfour-Ed-Still-hot-off-ice.html"> trying to bribe the cop with a million dollars</a>.  People love a good scandal – it brings fans to the game.  We’re all human.  We all screw up.  We all like to have a good time.  What’s wrong with letting these guys be human?  Let us enjoy their humanity!</p>
<p>And if you’re trying to tap into a potentially huge population out there, say, one that represents over 50% of the population, let those shirtless pictures circulate!</p>
<p><I>Photo: Patrick Kane by Goddess Sasha. Copyright 2009-2010. All Rights Reserved.</I></p>
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		<title>An Open Letter to the Colorado Avalanche</title>
		<link>http://www.hockeygoddesses.com/2009/07/18/an-open-letter-to-the-colorado-avalanche/</link>
		<comments>http://www.hockeygoddesses.com/2009/07/18/an-open-letter-to-the-colorado-avalanche/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 01:43:21 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Business of Hockey]]></category>
		<category><![CDATA[Marketing hockey]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Western Conference]]></category>
		<category><![CDATA[Avalanche]]></category>
		<category><![CDATA[Colorado Avalanche]]></category>
		<category><![CDATA[complaint department]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[season ticket holders]]></category>

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		<description><![CDATA[Joe Sakic has retired, the Avs sat out the free agent frenzy, and they are still trading high ranked prospects for career minor leaguers. I understand. Teams have to rebuild. The salary cap has changed the game. One would think that a team would have some foresight and get some creative marketing to keep the [...]]]></description>
			<content:encoded><![CDATA[<p>Joe Sakic has retired, the Avs sat out the free agent frenzy, and they are still trading high ranked prospects for career minor leaguers.</p>
<p>I understand.  Teams have to rebuild.  The salary cap has changed the game.  One would think that a team would have some foresight and get some creative marketing to keep the fans coming, or at the very least interested.  No so for us Avalanche fans.  Below you will find the letter I sent to the Avalanche (complaints are not welcome in the Avalanche organization and the only email on their or the Pepsi Center website is &#8216;webmaster@pepsicenter.com&#8217; and it specifies that that it is for tech issues only &#8211; all other correspondence is directed to &#8211; get this &#8211; snail mail!).  </p>
<p><A HREF="http://www.hockeygoddesses.com/wp-content/uploads/2009/07/avs-site-07-18-2009.jpg" TARGET="new"><IMG SRC="http://www.hockeygoddesses.com/wp-content/uploads/2009/07/avs-site-07-18-2009-2excerp.jpg" BORDER="0" WIDTH="603" HEIGHT="172" ALT="Excerpt from the Colorado Avalanche "Contact Us" page as seen on July 18, 2009."></A><br />
<B><I>Screen shot of the Avs website&#8217;s &#8220;Contact Us&#8221; page as seen on July 18, 2009 (click the image above to see full size).</I></B></p>
<p>* * * </p>
<p>Dear Colorado Avalanche,</p>
<p>It is with a touch of sadness (yet more frustration) that I write this letter.  We are wishing to rescind our initial 2nd set set of season tickets, the ones that were to be located in the “Avaholic” section.  Although it is quite a deal, we feel that we can’t invest any additional money in an organization that quite frankly does very little, if anything, for its fans.  For now, we are going to hold on to our current season tickets, although at this point we are uncertain as to what we will ultimately decide as we approach the beginning of the season.</p>
<p>My husband and I are long time hockey fans.  We come from families whom had season tickets for the original NHL team here in Denver, the Colorado Rockies.  We have been season ticket holders for almost 10 years, and since the inception of the team, before our incomes would allow for full season tickets, we were 14 game holders, our total investment equaling thousands of dollars. We love the team and the sport, yet the attention given to fans in Colorado is one of the poorest in the league.</p>
<p>Several times a year we travel to other cities to see the Avs.  Each time, we’ve had an experience that far exceeds any we have had in Colorado.  From San Jose to Atlanta, L.A. to Boston, Dallas to Calgary, and may others between we have seen organizations that care about their fans.</p>
<p>Little things such as allowing fans to go to the lower level and sit by the glass to take pictures or cheer on the team during game warm-ups are allowed everywhere we have been – except Colorado.  In fact, one is not even allowed to go sit by the glass with lower level tickets, unless you are going to sit in your assigned section.  Practices are much the same, with no access to the glass.  Instead, fans are forced to sit in the stands, obstructed by netting.  We have been told this is a liability, yet I can name at least a dozen venues I’ve watched practice at the past two years and not a single one denied fans the chance to watch from the glass.  Even in this years rookie camp, we were not allowed to watch from downstairs by the ice.</p>
<p>Other examples abound.  Special events for season ticket holders and other fans are nearly non-existent.  Go to other cities and you will find charity events such as casino nights where one can interact with the players.   Even a huge market team such as the New York Rangers has such events. Yet in Colorado, there almost nothing, save for a fashion show where players are highly protected from the constituents. Game promotions are few and far between, and the quality just isn’t what it is in other cities. I would be happy to expand on the above issues to any interested party.</p>
<p>Pierre Lacroix has asked the fans to be patient while he rebuilds the team, yet what incentive do we have to be loyal?  Sometimes, promises of a good team just aren’t enough.   Look at a team like the Washington Capitals, whose organization even in tough times has marketed the team to the fans and made them feel like the team truly is theirs.  Various programs, promotions, and simple access to the team (something that costs nothing), has lifted the team to new heights and was well on its way even before the arrival of Alexander Ovechkin.</p>
<p>I have considered writing this letter many times throughout the past few years, and have finally reached the point where our concerns should be heard.  In times of such economic strife, why should anyone spend their hard earned money on a team that quite frankly, has shown they care very little about us.  And, in a city where the economy is actually much more favorable than most other cities in North America, the already pathetic attendance supports our concerns.</p>
<p>Thank you for your time, and we wish the team better times in the future.</p>
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