This off-season, let's find a better nickname for Zach Bogosian.

I was just reading through the Atlanta Thrashers’ site, checking out various items. Pondering the true deal that is a $100 Home Depot gift card with any season ticket plan. Avoiding the Blue Crew audition nonsense. Checking out some mock draft-type stuff.

Then, on the front page, an ad caught my eye — an ad promoting the Thrashers’ draft party. All good. It’s at Philips Arena. One big party. June 25th. Etc. But then there was this subhead that just made me cringe and giggle at the same time: “Meet Bogo and Kane at Draft Party!”

Maybe it’s the the sign of a weird mind, but the acronym “BOGO” has kind of taken off in marketing circles — short hand for “Buy One, Get One.” I don’t know why it bugs me that Zach Bogosian’s nickname is “Bogo.” It would be nice if the Thrashers got a two-fer on Zach — two of him for the price of one. (Wouldn’t that be right up the penny-pinching ownership’s alley?)

Maybe all these years of grumbling about the Thrashers has led to this. But certainly there’s a better nickname than that. I thought the rule on NHL nicknames involved shortening and adding “r” or “s” on the end. So we’d have a “Kaner” (and I think that might just be his nickname, along with the more famous Kane in Chicago) or a “Kanes” by default right? That means “Bogs”? “Bogger”? Jeez, I don’t know, but “Bogo” rhymes with pogo, and it reminds me just a little too much of the cheesy adverts for Payless Shoes. Thus, “Bogo” must go, go.

(As an aside, I always thought Bobby Holik’s last name, when the standard NHL nicknaming conventions are applied, would be especially funny: “Holes” or “Holer.” I believe he was much too serious for such appellations, though I did read he loved listening to The Zambonis before games when he was in New Jersey, so go figure.)

Hey, I know it’s silly, but it’s the offseason … and a weekend. We need something to talk about. So let’s talk…